Here’s How to Position Your Business to Right Customer
Every company has a Unique Sales Position (USP). Even more so, every company may have many different customers and thus, many different value propositions to those customer segments.
Still, many founders don’t adequately take these facets into account and develop a “one size fits all” sales positioning strategy. As a result, sales positioning can often be confusing and ill equipped for real world battle testing.
We’ve created the Sales Positioning Canvas to solve this very problem. It’s designed to map out each customer segment, the product feature and type associated with that segment, and the value proposition that will ensure many business wins.