Back

Sales & Business Development Guide for Startups

Guide

The Guide to Sales & Business Development for Startups

How to close more deals as an early-stage B2B and SaaS startup

As an entrepreneur, you crave that very first sale. It’s one of the first milestones in your wild journey building a startup. Your team has clocked in endless hours of work to create a winning product, your marketing strategy is polished, and finally, you get the chance to see if your blood, sweat, and tears will pay off.

But what if no one buys your product? If you’re worried about rolling out the wrong sales strategies, skipping a beat on business development opportunities, or just want to focus on boosting your sales but aren’t sure where to begin – then you’ve come to the right place.

To prime you for a clean entry into the market and to make a powerful first impression on your target audience, our team at Harvest Builders brings you the all-in-one guide for startup success in sales and business development.

We’ve trudged through global markets to find which sales strategies work and what should be avoided at all costs. We unpack it all – everything from how to hire an effective sales team on a lean budget and the interplay between marketing and sales to the importance of building customer relationships, and more.

By the end of this, you’ll have all the insights you need to generate revenue as an early-stage startup successfully. And no, we don’t mean through investors – we mean through your ideal customers who can’t get enough of your product and company.

Let’s get to it!

  1. The Basics
  • Is business development (BD) just the sexier name for sales? Former Head of BD and Corporate Dev at GrubHub, Steve Sanger, defines the difference.
  • Navigating the overlap between sales and BD
  • Why your startup should invest early in business development
  • Relationship with marketing and product development
  • Learn the lingo. Key terms and definitions you should know brought to you by HubSpot.
  • Why your sales pitch to customers should be different from your pitch to investors. Watch Michael Seibel, Partner at Y Combinator, dissect the differences in five minutes.
  1. Sales Exploration
  1. Sales Pipeline
  1. Sales Strategy
  1. Building an Effective Sales Force 
  • Why all startups need at least one salesperson
  • Hire hustlers over sales veterans in your early days. Steli Efti pinpoints the power of underrated sales talent in growing your startup.
  • What skills you should look for in a salesperson
  • 8 ways to motivate your sales team
  • DoorDash’s rise to merchant relationship success. How they started with four sales reps working from a small apartment. 
  1. Extra Tips & Tricks

Startups are known for doing a lot with very little. So you don’t need an enormous budget to attract heavy hitters on your team or the lived experiences to build out the sales and business development functions in your startup.

By managing your customer relationships well, embracing the right tools, and nurturing you sales team, you can develop an end-to-end structure that allows for continued growth, and to close more deals early on. 

Now that you have all the essentials in your back pocket, it’s over to you and your team to seal the deal.

Sales & Business Development Guide for Startups
DownloadSign up to Download
Back
Sales & Business Development Guide for Startups

The Guide to Sales & Business Development for Startups

How to close more deals as an early-stage B2B and SaaS startup

As an entrepreneur, you crave that very first sale. It’s one of the first milestones in your wild journey building a startup. Your team has clocked in endless hours of work to create a winning product, your marketing strategy is polished, and finally, you get the chance to see if your blood, sweat, and tears will pay off.

But what if no one buys your product? If you’re worried about rolling out the wrong sales strategies, skipping a beat on business development opportunities, or just want to focus on boosting your sales but aren’t sure where to begin – then you’ve come to the right place.

To prime you for a clean entry into the market and to make a powerful first impression on your target audience, our team at Harvest Builders brings you the all-in-one guide for startup success in sales and business development.

We’ve trudged through global markets to find which sales strategies work and what should be avoided at all costs. We unpack it all – everything from how to hire an effective sales team on a lean budget and the interplay between marketing and sales to the importance of building customer relationships, and more.

By the end of this, you’ll have all the insights you need to generate revenue as an early-stage startup successfully. And no, we don’t mean through investors – we mean through your ideal customers who can’t get enough of your product and company.

Let’s get to it!

  1. The Basics
  1. Sales Exploration
  1. Sales Pipeline
  1. Sales Strategy
  1. Building an Effective Sales Force 
  1. Extra Tips & Tricks

Startups are known for doing a lot with very little. So you don’t need an enormous budget to attract heavy hitters on your team or the lived experiences to build out the sales and business development functions in your startup.

By managing your customer relationships well, embracing the right tools, and nurturing you sales team, you can develop an end-to-end structure that allows for continued growth, and to close more deals early on. 

Now that you have all the essentials in your back pocket, it’s over to you and your team to seal the deal.

Start with the first chapter

Sign up to Download

Sales & Business Development Guide for Startups

Guide

The Guide to Sales & Business Development for Startups

How to close more deals as an early-stage B2B and SaaS startup

As an entrepreneur, you crave that very first sale. It’s one of the first milestones in your wild journey building a startup. Your team has clocked in endless hours of work to create a winning product, your marketing strategy is polished, and finally, you get the chance to see if your blood, sweat, and tears will pay off.

But what if no one buys your product? If you’re worried about rolling out the wrong sales strategies, skipping a beat on business development opportunities, or just want to focus on boosting your sales but aren’t sure where to begin – then you’ve come to the right place.

To prime you for a clean entry into the market and to make a powerful first impression on your target audience, our team at Harvest Builders brings you the all-in-one guide for startup success in sales and business development.

We’ve trudged through global markets to find which sales strategies work and what should be avoided at all costs. We unpack it all – everything from how to hire an effective sales team on a lean budget and the interplay between marketing and sales to the importance of building customer relationships, and more.

By the end of this, you’ll have all the insights you need to generate revenue as an early-stage startup successfully. And no, we don’t mean through investors – we mean through your ideal customers who can’t get enough of your product and company.

Let’s get to it!

  1. The Basics
  • Is business development (BD) just the sexier name for sales? Former Head of BD and Corporate Dev at GrubHub, Steve Sanger, defines the difference.
  • Navigating the overlap between sales and BD
  • Why your startup should invest early in business development
  • Relationship with marketing and product development
  • Learn the lingo. Key terms and definitions you should know brought to you by HubSpot.
  • Why your sales pitch to customers should be different from your pitch to investors. Watch Michael Seibel, Partner at Y Combinator, dissect the differences in five minutes.
  1. Sales Exploration
  1. Sales Pipeline
  1. Sales Strategy
  1. Building an Effective Sales Force 
  • Why all startups need at least one salesperson
  • Hire hustlers over sales veterans in your early days. Steli Efti pinpoints the power of underrated sales talent in growing your startup.
  • What skills you should look for in a salesperson
  • 8 ways to motivate your sales team
  • DoorDash’s rise to merchant relationship success. How they started with four sales reps working from a small apartment. 
  1. Extra Tips & Tricks

Startups are known for doing a lot with very little. So you don’t need an enormous budget to attract heavy hitters on your team or the lived experiences to build out the sales and business development functions in your startup.

By managing your customer relationships well, embracing the right tools, and nurturing you sales team, you can develop an end-to-end structure that allows for continued growth, and to close more deals early on. 

Now that you have all the essentials in your back pocket, it’s over to you and your team to seal the deal.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

The Academy

Harvest Academy delivers experiential hands-on learning through structured courses and interactive workshops that teach founders essential concepts and advanced strategies for business growth.

Create an Account

Already a member? Log in here
Oops! Something went wrong while submitting the form.

Welcome back

I forgot my passwordNot a member? Sign up here
Oops! Something went wrong while submitting the form.

All your essentials,
all in one place

Access our free startup resources and tools for finance, fundraising, marketing, and talent management.

Get started for free
© 2021 Harvest Builders | All rights reserved.