Develop product messaging that converts your target customers
Whether you’re ideating a new product or launching a marketing campaign, it’s key to develop high-level buyer personas. Creating B2C personas can help you identify your audience and streamline your marketing efforts through the creation of targeted content and campaigns.
The B2C Buyer Persona template will help you develop key messaging and understand your target audience by identifying:
- Who they are. Basic demographics like age, location, and gender.
- Their goals. What do they want to accomplish and why.
- The challenges they face. What pain-points does your target audience face that your product or service helps solve.
- The media they consume. Identify key channels and tactics where you’re most likely to reach them.