Understand your target audience and create relevant messaging
Understanding your audience is a critical step in developing your marketing strategy. Knowing who you’re talking to and what their challenges are is essential as you develop resonant content and product messaging. Developing buyer personas will better enable you to reach your target audience and convert them into customers.
The B2B Buyer Personas template will help you understand your potential customers by further identifying:
- Who they are. Demographic information including age, gender, location.
- Where they work. Industry, company, and potential job titles all play an important role in targeting.
- Their role in the decision-making process. The B2B buying process is often complex, the end-user of your product may not be the person who holds the purse strings.
- Their pain-points. Identify the challenges they face and how can your product or service can benefit them.
- How to reach them. Examine their behavior online to help determine which channels and tactics to use.