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Performance Marketing Basics

Guide

Everything you need to know

An 8-Step Guide to the best performance marketing resources to grow your startup

Let’s say your startup wants to grab your audience’s attention, generate some buzz, and better yet, start building long-term relationships with prospective buyers.  

You’ll need to bring your product in front of prospective customers, entice them to learn more, and push them over the finish line with a purchase. If all goes well, they’ll make use of your product regularly, and share it with their network, driving even more business your way.

Performance marketing is your way to making it happen. But if you know nothing about it, you can easily get lost in the noise.

The internet is brimming with marketing do’s and don’ts, how-to’s, and best practices, and we’ll be the first to admit, it can be overwhelming – especially when you’re trying to get your business off the ground. You have no time to waste and need valuable results now.

That’s why our resident marketing experts at Harvest Builders put together an easy reference guide to all things Performance Marketing for startups.

We’ve scoured the web and tapped into the brilliant minds of thought leaders, startup founders, and performance marketing whizzes to bring you a collection of all the best resources in one place.

We break things down in a logical order, beginning with defining performance marketing and what you need to set up a proper marketing funnel so you can measure performance. Then we get into the mechanics of how to prevent your funnel from leaking, and of course, how to grow your audience and sales leads once a solid foundation is in place.

Add in the KPIs investors will pay attention to most, and some forward-looking trends, and you’ve got yourself all the ingredients to launch your product and tap into those network effects.

By the time you’re through, you’ll have a good head on your shoulders, know just how performance marketing can advance your startup, and be in tip-top shape to compete with the best of them in your market.

Let’s dive in!

1. The basics

  • What is performance marketing? BigCommerce cuts right to the chase.
  • How performance marketing differs from brand marketing. Former Netflix executive Barry W. Enderwick settles it once and for all.
  • A quick list of perks and why performance marketing should be part of your strategy

2. Building a marketing funnel

3. Analytics and insights

4. Platform optimization (improving what exists)

Product engagement

Website optimization

5. What you need to know about lead nurturing

6. The lowdown on lead generation

Media buying

Landing pages

  • Why a lead gen landing page is a must-have for your MVP. Max Babych from SPD Load explains in 50 words.
  • How to write a high-converting landing page. The leaders at Unbounce share their formula.
  • How to convince your customers to do anything using irresistible call to actions (CTAs), and 20 examples you can’t help but click.
  • Everything you need to know about forms on your landing page
  • How to build up hype with a waitlist before launching your product
  • A landing page barometer to gauge your leads. Databox sheds light on the 8 most important landing page metrics and how to track them.
  • 110 landing page examples that you can’t afford to miss and why they work

Search engine optimization (SEO)

Event marketing

7. Investor KPIs

8. Trends to keep on your radar

  • Artificial intelligence: why companies are using AI. How Mastercard’s AI-powered chatbot uses language processing to automate handling payments.
  • AR & VR: the future of advertising or just temporary hype?
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Performance Marketing Basics
FIRST CHAPTER
Download the PDF
Download the PDF

Everything you need to know

An 8-Step Guide to the best performance marketing resources to grow your startup

Let’s say your startup wants to grab your audience’s attention, generate some buzz, and better yet, start building long-term relationships with prospective buyers.  

You’ll need to bring your product in front of prospective customers, entice them to learn more, and push them over the finish line with a purchase. If all goes well, they’ll make use of your product regularly, and share it with their network, driving even more business your way.

Performance marketing is your way to making it happen. But if you know nothing about it, you can easily get lost in the noise.

The internet is brimming with marketing do’s and don’ts, how-to’s, and best practices, and we’ll be the first to admit, it can be overwhelming – especially when you’re trying to get your business off the ground. You have no time to waste and need valuable results now.

That’s why our resident marketing experts at Harvest Builders put together an easy reference guide to all things Performance Marketing for startups.

We’ve scoured the web and tapped into the brilliant minds of thought leaders, startup founders, and performance marketing whizzes to bring you a collection of all the best resources in one place.

We break things down in a logical order, beginning with defining performance marketing and what you need to set up a proper marketing funnel so you can measure performance. Then we get into the mechanics of how to prevent your funnel from leaking, and of course, how to grow your audience and sales leads once a solid foundation is in place.

Add in the KPIs investors will pay attention to most, and some forward-looking trends, and you’ve got yourself all the ingredients to launch your product and tap into those network effects.

By the time you’re through, you’ll have a good head on your shoulders, know just how performance marketing can advance your startup, and be in tip-top shape to compete with the best of them in your market.

Let’s dive in!

1. The basics

2. Building a marketing funnel

3. Analytics and insights

4. Platform optimization (improving what exists)

Product engagement

Website optimization

5. What you need to know about lead nurturing

6. The lowdown on lead generation

Media buying

Landing pages

Search engine optimization (SEO)

Event marketing

7. Investor KPIs

8. Trends to keep on your radar

Start with the first chapter

Sign up to Download

Performance Marketing Basics

Guide

Everything you need to know

An 8-Step Guide to the best performance marketing resources to grow your startup

Let’s say your startup wants to grab your audience’s attention, generate some buzz, and better yet, start building long-term relationships with prospective buyers.  

You’ll need to bring your product in front of prospective customers, entice them to learn more, and push them over the finish line with a purchase. If all goes well, they’ll make use of your product regularly, and share it with their network, driving even more business your way.

Performance marketing is your way to making it happen. But if you know nothing about it, you can easily get lost in the noise.

The internet is brimming with marketing do’s and don’ts, how-to’s, and best practices, and we’ll be the first to admit, it can be overwhelming – especially when you’re trying to get your business off the ground. You have no time to waste and need valuable results now.

That’s why our resident marketing experts at Harvest Builders put together an easy reference guide to all things Performance Marketing for startups.

We’ve scoured the web and tapped into the brilliant minds of thought leaders, startup founders, and performance marketing whizzes to bring you a collection of all the best resources in one place.

We break things down in a logical order, beginning with defining performance marketing and what you need to set up a proper marketing funnel so you can measure performance. Then we get into the mechanics of how to prevent your funnel from leaking, and of course, how to grow your audience and sales leads once a solid foundation is in place.

Add in the KPIs investors will pay attention to most, and some forward-looking trends, and you’ve got yourself all the ingredients to launch your product and tap into those network effects.

By the time you’re through, you’ll have a good head on your shoulders, know just how performance marketing can advance your startup, and be in tip-top shape to compete with the best of them in your market.

Let’s dive in!

1. The basics

  • What is performance marketing? BigCommerce cuts right to the chase.
  • How performance marketing differs from brand marketing. Former Netflix executive Barry W. Enderwick settles it once and for all.
  • A quick list of perks and why performance marketing should be part of your strategy

2. Building a marketing funnel

3. Analytics and insights

4. Platform optimization (improving what exists)

Product engagement

Website optimization

5. What you need to know about lead nurturing

6. The lowdown on lead generation

Media buying

Landing pages

  • Why a lead gen landing page is a must-have for your MVP. Max Babych from SPD Load explains in 50 words.
  • How to write a high-converting landing page. The leaders at Unbounce share their formula.
  • How to convince your customers to do anything using irresistible call to actions (CTAs), and 20 examples you can’t help but click.
  • Everything you need to know about forms on your landing page
  • How to build up hype with a waitlist before launching your product
  • A landing page barometer to gauge your leads. Databox sheds light on the 8 most important landing page metrics and how to track them.
  • 110 landing page examples that you can’t afford to miss and why they work

Search engine optimization (SEO)

Event marketing

7. Investor KPIs

8. Trends to keep on your radar

  • Artificial intelligence: why companies are using AI. How Mastercard’s AI-powered chatbot uses language processing to automate handling payments.
  • AR & VR: the future of advertising or just temporary hype?

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