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Brand building basics

Guide

The Founder’s Guide to Building a Strong Brand for Startups

Everything You Need to Know to Foster Lifetime Loyalty with Your Customers

Let’s talk about your ideal future.

You’re attracting all the right people with very little convincing. They’re crazy about your product and buy it without thinking twice. Your customers rave online and tell everyone they know about how awesome your company is.

Now, this is the power of branding.

But all too often, early-stage startups miss the mark. Their trouble? Only going skin-deep with their brand and not latching onto a defined purpose.

Every brand needs to connect emotionally with its prospective customers to build a loyal fan base. And this requires digging way past company colours and logos and even paid advertising tactics alone to win over the hearts and minds of customers.

Building a brand is about creating the feelings and experiences that only live inside your customers’ minds–the most powerful place to be that can either make or break your business.

As Starbucks CEO, Howard Schultz, said it best, “If people believe they share values with a company, they will stay loyal to the brand.”

So how do you stay authentic, develop experiences that resonate with your customers, and stand apart from the run-of-the-mill brands?

We’ve got just the thing. Our resident marketing experts at Harvest have pooled together the most valuable resources on brand marketing, including best practices, case studies, and templates on how to attract your customers faster through the power of branding.

The more familiar people become with who you are, what you offer, and most importantly, how you make them feel, will ultimately help you grow your fan base and lower your customer acquisition costs in the long run.

By balancing a compelling brand narrative with the right mix of marketing channels and stories, you’ll have built yourself a brand with the ultimate staying power. Let’s get started!

  1. The Basics
  1. Brand Strategy
  • 5 things early-stage startups should know about competitor research
  • How to differentiate your brand from others with the best-in-class competitor analysis framework. Buffer provides tips and tricks for keeping your friends close and your competitors closer.
  • Plant your flag down. The secret to defining your target market.
  • Questions to help craft your ideal buyer personas. Amazon’s Display Advertising Specialist, Kasturi Shrivastava, breaks down what makes customers tick.
  • How to develop a unique brand voice. Coschedule explains the differences between voice and tone, and shows examples of brand personalities that rock.
  • Brand messaging for startups that want the ultimate staying power. A lesson in stringing the right stories by Neil Patel.
  1. Brand Identity
  1. Brand Marketing
  1. Paid Advertising
  1. Social Media Marketing
  • Proven tips for connecting your startup brand with social media
  • Want to build your brand on Instagram? Don’t play it safe. Lemonade insurance company shows how some of the best social media content can be homemade.
  • How to find your target market on social media. Hootsuite shares its insights on reaching audiences that will most likely convert to customers.
  • Which social channels suit your brand best?
  • The battle of the audiences: B2B vs. B2C social media marketing
  • B2B trends to put into practice
  • Customization, gaming, and other B2C trends that will shape your future strategies
  • How to reach new audiences with influencer marketing
  • How to build a community around your brand. Sprout Social walks you through the can’t-skip-steps to cultivating loyalty.
  1. Branding for Tech Startups

Great things can’t be rushed, and your brand is one of them. To develop a reputation you’re proud of, you have to put in the time and work to match your brand’s experience with your business’ energy and goals.

As your brand matures over time, you’ll develop more traits and more customers. The key is to apply your branding consistently across your company as you evolve.

Now that you have all the tools behind you to get started on a strong brand strategy, you can begin marketing your edgy, new product to your ideal users. Remember, the more people who recognize you, the easier it’ll be to gain their trust and win their loyalty.

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Brand building basics
FIRST CHAPTER
Download the PDF
Download the PDF

The Founder’s Guide to Building a Strong Brand for Startups

Everything You Need to Know to Foster Lifetime Loyalty with Your Customers

Let’s talk about your ideal future.

You’re attracting all the right people with very little convincing. They’re crazy about your product and buy it without thinking twice. Your customers rave online and tell everyone they know about how awesome your company is.

Now, this is the power of branding.

But all too often, early-stage startups miss the mark. Their trouble? Only going skin-deep with their brand and not latching onto a defined purpose.

Every brand needs to connect emotionally with its prospective customers to build a loyal fan base. And this requires digging way past company colours and logos and even paid advertising tactics alone to win over the hearts and minds of customers.

Building a brand is about creating the feelings and experiences that only live inside your customers’ minds–the most powerful place to be that can either make or break your business.

As Starbucks CEO, Howard Schultz, said it best, “If people believe they share values with a company, they will stay loyal to the brand.”

So how do you stay authentic, develop experiences that resonate with your customers, and stand apart from the run-of-the-mill brands?

We’ve got just the thing. Our resident marketing experts at Harvest have pooled together the most valuable resources on brand marketing, including best practices, case studies, and templates on how to attract your customers faster through the power of branding.

The more familiar people become with who you are, what you offer, and most importantly, how you make them feel, will ultimately help you grow your fan base and lower your customer acquisition costs in the long run.

By balancing a compelling brand narrative with the right mix of marketing channels and stories, you’ll have built yourself a brand with the ultimate staying power. Let’s get started!

  1. The Basics
  1. Brand Strategy
  1. Brand Identity
  1. Brand Marketing
  1. Paid Advertising
  1. Social Media Marketing
  1. Branding for Tech Startups

Great things can’t be rushed, and your brand is one of them. To develop a reputation you’re proud of, you have to put in the time and work to match your brand’s experience with your business’ energy and goals.

As your brand matures over time, you’ll develop more traits and more customers. The key is to apply your branding consistently across your company as you evolve.

Now that you have all the tools behind you to get started on a strong brand strategy, you can begin marketing your edgy, new product to your ideal users. Remember, the more people who recognize you, the easier it’ll be to gain their trust and win their loyalty.

Start with the first chapter

Sign up to Download

Brand building basics

Guide

The Founder’s Guide to Building a Strong Brand for Startups

Everything You Need to Know to Foster Lifetime Loyalty with Your Customers

Let’s talk about your ideal future.

You’re attracting all the right people with very little convincing. They’re crazy about your product and buy it without thinking twice. Your customers rave online and tell everyone they know about how awesome your company is.

Now, this is the power of branding.

But all too often, early-stage startups miss the mark. Their trouble? Only going skin-deep with their brand and not latching onto a defined purpose.

Every brand needs to connect emotionally with its prospective customers to build a loyal fan base. And this requires digging way past company colours and logos and even paid advertising tactics alone to win over the hearts and minds of customers.

Building a brand is about creating the feelings and experiences that only live inside your customers’ minds–the most powerful place to be that can either make or break your business.

As Starbucks CEO, Howard Schultz, said it best, “If people believe they share values with a company, they will stay loyal to the brand.”

So how do you stay authentic, develop experiences that resonate with your customers, and stand apart from the run-of-the-mill brands?

We’ve got just the thing. Our resident marketing experts at Harvest have pooled together the most valuable resources on brand marketing, including best practices, case studies, and templates on how to attract your customers faster through the power of branding.

The more familiar people become with who you are, what you offer, and most importantly, how you make them feel, will ultimately help you grow your fan base and lower your customer acquisition costs in the long run.

By balancing a compelling brand narrative with the right mix of marketing channels and stories, you’ll have built yourself a brand with the ultimate staying power. Let’s get started!

  1. The Basics
  1. Brand Strategy
  • 5 things early-stage startups should know about competitor research
  • How to differentiate your brand from others with the best-in-class competitor analysis framework. Buffer provides tips and tricks for keeping your friends close and your competitors closer.
  • Plant your flag down. The secret to defining your target market.
  • Questions to help craft your ideal buyer personas. Amazon’s Display Advertising Specialist, Kasturi Shrivastava, breaks down what makes customers tick.
  • How to develop a unique brand voice. Coschedule explains the differences between voice and tone, and shows examples of brand personalities that rock.
  • Brand messaging for startups that want the ultimate staying power. A lesson in stringing the right stories by Neil Patel.
  1. Brand Identity
  1. Brand Marketing
  1. Paid Advertising
  1. Social Media Marketing
  • Proven tips for connecting your startup brand with social media
  • Want to build your brand on Instagram? Don’t play it safe. Lemonade insurance company shows how some of the best social media content can be homemade.
  • How to find your target market on social media. Hootsuite shares its insights on reaching audiences that will most likely convert to customers.
  • Which social channels suit your brand best?
  • The battle of the audiences: B2B vs. B2C social media marketing
  • B2B trends to put into practice
  • Customization, gaming, and other B2C trends that will shape your future strategies
  • How to reach new audiences with influencer marketing
  • How to build a community around your brand. Sprout Social walks you through the can’t-skip-steps to cultivating loyalty.
  1. Branding for Tech Startups

Great things can’t be rushed, and your brand is one of them. To develop a reputation you’re proud of, you have to put in the time and work to match your brand’s experience with your business’ energy and goals.

As your brand matures over time, you’ll develop more traits and more customers. The key is to apply your branding consistently across your company as you evolve.

Now that you have all the tools behind you to get started on a strong brand strategy, you can begin marketing your edgy, new product to your ideal users. Remember, the more people who recognize you, the easier it’ll be to gain their trust and win their loyalty.

Grow your startup, guided by our experts

Sign up now and get free resources and tools for finance, fundraising, marketing, and talent management
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